FootSteps
OK, let’s say you are doing everything right and you are getting more leads than ever before. Now’s the time to handle these leads correctly, and that means engaging the consumer in a conversation. ARI’s FootSteps provides manufacturers and dealers with an electronic means of logging and tracking all in-store customer visits, inbound/outbound sales calls and Internet leads, providing the ability to better manage the efforts of sales staff for accountability and follow-up. Then close the loop with FootSteps marketing automation and lead follow-up system.
The more inventory and lead management solutions communicate, the more effectively you can put the right people into the right unit. Timely customer communication is made simple by automating highly engaging communication and information. Save time, reduce frustration, drive traffic, promote inventory and improve consumer response.
FootSteps Mobile - Reach ready-to-buy shoppers. The program delivers informed and relevant leads tied directly to the inventory promoted, resulting in a more profitable and faster sale. Whether you’re on the road or on your dealership’s floor, FootSteps Mobile allows you to respond immediately to customer requests for information and view your current sales pipeline – anytime, anywhere, 24x7.
FootSteps Features
Saves time and increases productivity
FootSteps automates portions of the sales process to ensure that every lead is taken care of properly and that no lead falls through the cracks. Implementing a regular follow-up program typically results in close rates 30% to 50% higher than average.
Nurtures customers and prospects
Designed to completely automate follow up when the visitor submits an online lead, places a telephone call, fills out an online credit application, schedules a service appointment, or some similar event. Nurturing leads throughout the buying cycle is crucial to the short- and long-term growth of your business.
Shortens response time and sales cycle
FootSteps automates portions of the sales management process and enables actions to be cascaded, assigned, tracked, updated, and reported on in one easy-to-use tool.
Increases sales
All the information your teams need in one place, all the time. Follow up, manage and nurture ALL inquiries from – trade shows, eMail, phone, walk-ins and more.
Delivers a consistent, professional message
Your sales team will follow up, more efficiently and professionally, FootSteps is a cost-effective tool to communicate with prospects and customers.
Improves communications and accountability
Buyers are willing to build a one-on-one connection when they receive information more pertinent to his or her interests.
Builds customer loyalty
Prospect categorization, template-driven eMail marketing, calendar management, and reminders are among the many FootSteps features designed to foster customer relationships and stay in touch with them long term.
Enhances brand recognition
“Be there” and top of mind, without ongoing effort on your part and to keep prospects engaged when they are not quite ready.